12:30-1:00 PM
Registration

1:00-2:00
Welcome and Participant Introductions

1:20-2:15
Social Media: How Did We Get Here?
What is social media (SM) and where did it come from? What is the meaning of Web 2.0 and why are there so many social networking sites and tools? The discussion will include: rise of social networking sites; terminology; how social media affects alumni and student behavior; and why social media is important to the work we do in advancement.

2:15-3:15
Case Studies from Around the World
A cross-border look at how some institutions are using the most common tools: Microblogging, social networks, business networks and more. The discussion will include risks and opportunities; how these tools can promote better alumni communication, student recruiting and fundraising.

3:15-3:45
Tea Break

3:45-5:00
Putting Social Technology to Work: Interactive Exercise
In small groups, participants will quickly brainstorm and design a solution to an assigned challenge.

5:00
The Road Ahead: Trends in Online Communication
Where is the social media world going next, and can we lead, or must we follow? The importance of mobile communication and of location-based services will be highlighted.

5:40-6:00
Closing Discussion
Q&A

6:00
Program Adjourns