Currents Magazine
Currents, an award-winning magazine for CASE members, explores contemporary issues, trends, and best practices in advancement. The magazine takes an interdisciplinary approach to educational advancement, featuring articles on topics such as effective gift fundraising, the importance of storytelling, building connections with alumni of international schools, marketing to digitally savvy students, and the necessity of creating a productive workplace culture.
Currents shines a light on institutions and individuals who are doing exceptional work and pushing the field of advancement forward.
Key Information and FAQs about Currents
Latest Content
Reputation as a Compass
“Reputation can be viewed as a compass to help university leaders navigate the waters of university governance,” writes Santiago Fernández-Gubieda in A Memorable Experience: A Strategic Approach to University Reputation, published by CASE. Here, he shares insights from his research into how leaders view the importance of governance decisions when it comes to cultivating reputation.
Current Issue
April - May 2026
DIGITAL-ONLY ISSUE—Giving through, not just to: transforming philanthropic messaging. Plus the latest in naming rights, how investing in students today sets the foundation for alumni engagement, rewiring giving through high-impact funds, and more.
Past Issues
January - February 2026
BOUNCING BACK: Lessons in resilience and learning from mistakes. Plus endurance leadership, how training can turn faculty and staff into advocates, one school’s approach to defining a new value proposition, and more.
Currents Spotlight: Applying AI
In this special Currents package on AI, explore how several teams have applied AI to address specific challenges: reaching and engaging more donors; managing and cleaning up data; researching donors; and forging connections between more students and alumni. Find their advice and early takeaways—along with reflections on guidelines, ethics, and supporting a culture of innovation.
September - October 2025
A SENSE OF WONDER: How curiosity sparks creativity, new ideas, and engagement in the workplace.
Plus advice for mid-level managers, productivity tools to plan meaningful alumni events, and what's next for the future of advancement.
July - August 2025
A PROJECT CALLED UTOPIA: Bringing peace and prosperity to rural communities in Colombia.
Plus the professional benefits of volunteering, compassionate communications, rethinking the donor pipeline, and more.
Currents - May/June 2025
UNITED IN MISSION: How institutions’ top leaders are joining forces with advancement.
Plus a checklist for building trust, moving from intention to action with gap analysis, answering the call for connection with alumni, and more.
March - April 2025
DIGITAL-ONLY ISSUE—Why compassion matters more than ever in talent management.
Plus what universities and schools can learn from one another, how one school rebooted annual giving, neurodiversity in advancement, and more.
January - February 2025
SKY'S THE LIMIT: Dynamic marketing and communications can help institutions today reach for the stars and achieve crucial outcomes. In this issue, meet some of the 2024 Circle of Excellence winners in the marketing and communications categories—and explore CASE's new framework to measure the impact of this vital, increasingly sophisticated work in advancement.
November - December 2024
DIGITAL-ONLY ISSUE - Using data, visualizations, and infographics to reach donors and alumni.
Plus communications strategies for corporate relations professionals, the story behind one university's new alumni center, a look inside CASE's new Latin America benchmarking project, and more.
September - October 2024
Celebrate CASE's 50 anniversary! Explore CASE's history, global journey, and signature activities that serve the profession, like research, training, mentoring, and more.
July - August 2024
Creating a Global Network: Dutch alumni teams extend their international reach. Also, meaningful donor and fundraiser relationships, meeting the mission at public regional universities, and connecting the pieces on a community college brand refresh.