Before arriving for the Institute, delegates will be divided into tutorial groups, each led by a faculty member. These small group meetings are sprinkled throughout the Institute and will serve as touch points to ensure you’re getting what you need out of each of the sessions and the Institute as a whole. These tutorial groups are also an excellent opportunity to share challenges you're currently facing in Alumni Relations/Marcomms and learn from group members how you can address these.

Learning Objective: Understand the challenges facing Marketing and Communications colleagues within the sector as well and introduce the concept of integrated advancement teams.

Martyn will explore what an effective strategy looks like, good practice models from across industries as well as how to measure performance, data and target setting. The session will also highlight the importance of strategic alignment with the wider institutional strategy, communicating the strategy to secure buy in / head and minds and any cultural change / transformation that is required.