You are What You Measure: Standard Reports, Metrics & KPI's
10:00 AM - 11:00 AM CT
Speaker(s): Jami H. Johnson, Director, Prospect Management and Information Engagement, University of Chicago
Interdisciplinary Elective
What are standard reports? What should they look like? What tools can be used to create them? And how will they help drive your fundraising program forward? How are campaign reports different from standard reports? What do you measure and why? What are the key performance indicators for benchmarking?