Carrie Collins, Chief Advancement and Strategic Planning Officer, and Necie Liggeons, Deputy Chief Advancement Officer, both at Philadelphia College of Osteopathic Medicine, offer guidance to any small advancement office in an educational institution that seeks to improve its use of metrics. This handbook will help any advancement office hone its approach to development, increase efficiency, and be more effective by highlighting key metrics to track as well as methods to capture, analyze, and utilize the data.

Item number 26701