Nonprofit organizations are expert at making the case for their fundraising priorities. They often fail to recognize, however, that the barrier to giving may be donor confidence rather than donor interest. This new book explores how donor education can turn donors into philanthropists by building their confidence and self-awareness, challenging the barriers that keep them from making gifts with lasting impact and binding them to one another and to your institution in new ways.

Chapters by experts in the field cover topics that include working with philanthropic advisers, family philanthropy, donor education in the development office, international donor education and women’s philanthropy. Case studies look more closely at donor education efforts at Dartmouth, George Washington University, Indiana University and Miss Hall’s School.

Learn why it’s important for your institution to invest in donor education and, through education, to nurture long-term donor confidence and generosity.

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About the Editors
Patricia “Trish” Jackson has more than 30 years of advancement experience. She serves as executive director of college and foundation partnerships at the Fullbridge Program in Cambridge, Mass., and is establishing the Fullbridge Opportunity Foundation to ensure that no one is denied access to career-readiness programs because of financial constraints. In February 2013 she completed her tenure as vice president for development at Smith College.

Michele Minter is vice provost and chief diversity officer of Princeton University, where she leads initiatives focused on diversity, inclusion, and campus climate. Prior to assuming this role in 2011, Minter worked for more than 15 years in the field of philanthropy and fundraising at the College Board and Princeton University. She has also served in volunteer leadership roles for the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy and for numerous other groups.