Donors have never been more discerning, or cautious, so increasing the sophistication of your fundraising messages is a must. Need is no longer enough. Loyalty to your institution’s mission is no longer enough. Showing donors why your fundraising campaign (annual, capital, endowment or combined) is essential is your assignment.  This fun and interactive session will teach you how to use a new messaging framework as the bedrock of all fundraising communications. Learn how to inspire everyone to become powerful fundraising ambassadors who are eager and confident to ask for gifts.