This CASE best seller has helped thousands begin, improve or sustain major gift programs.

Veteran fundraiser Richard Matheny imparts invaluable information on the basics of major gift fundraising and donor giving. Matheny puts forth a systems approach, from enlisting institutional commitment to ensuring an attitude of confidence on the part of the development officer.

Matheny explains—and demonstrates—that your role as development office is not only to “get gifts” but to be a matchmaker, enabling donors to fulfill their own needs through the institutional mission.

Divided into three sections, the book begins with a review of the primary strategies in major gift solicitation and concludes with case studies and discussion to test your knowledge and skills.

CASE item 29705U

About the Author
The late Richard Matheny was known in higher education circles throughout the United States and internationally as a speaker and a writer. He was a consultant in fundraising, management and communications strategies for more than 100 colleges and universities.