Special events can make or break your institution’s engagement goals. They can craft more resonant messages than your slickest publications or the most consumed social media blasts, and draw alumni closer to the institution (or turn them off) and spur (or deter) the fundraising campaign. This edition of April Harris’ classic guide shows how special events have evolved for campuses in the era of professional event planners and technology-enhanced experiences. But as with previous editions, Harris shows how planning fundamentals and best practices are still essential for ensuring that every event delivers results and furthers institutional goals.