Why traditions endure, and the role advancement plays in celebrating and shaping them
Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them
For alumni of color, three questions can make all the difference for engagement
Alma mater means "fostering mother" in Latin. It is often used by alumni as a term of endearment conveying affection or a sense of home for schools they attended. But for far too many alumni of color who matriculated at majority white schools, that sentiment is not so simple.
Colleges can learn from last year’s fundraising data and take control of the narrative
Following a year of extreme variability, community colleges can learn from 2020’s fundraising data to further explore valuable aspects of advancement—including online/mobile giving, donor-advised funds, alumni relations, and institutional benchmarking.