CASE Insights on Generative AI in Advancement
What areas should you focus on when considering the use of AI in advancement?
What are the next steps that your advancement team should take to advance your adoption of these exciting and sometimes intimidating new tools?
In this interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners. At the heart of this report are the Pathways to Adoption, which highlight four stages of AI adoption across six focus areas. For each stage, you will find use cases, leadership considerations, ways to provide support, and sticking points to navigate, based on insights from the research study.
We encourage you to provide feedback and recommendations to help shape our future CASE Insights work in this area.
About this Report
This project was funded by CASE 50, a global group of colleges and universities that consistently generates the highest levels of private philanthropy for their institutions, to help support the strategic adoption of AI across advancement. CASE Insights researchers collaborated with two research fellows—Christy Moss from University of Illinois Alumni Association and Gustavo Segui from International School of Curitiba—to design this research study and generate this report, and with Isurus Market Research & Consulting for conducting focus groups.