Currents - April/May 2026
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DIGITAL-ONLY ISSUE—Giving Through, Not Just To: Transforming Philanthropic Messaging
Plus the latest in naming rights, how investing in students today sets the foundation for alumni engagement, rewiring giving through high-impact funds, and more.
APRIL 1, 2026
Giving Through, Not Just To
3 Tips to Transform Philanthropic Messaging
In 2022, Augustana College announced Augustana Possible, a promise to meet full financial need for high-achieving students. The initiative, and the philanthropy that fuels it, has reshaped how the Illinois, U.S., college talks with donors about access, affordability, and joy in giving. Here’s what the team there learned.
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