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    CASE Insights on Generative AI in Advancement

    CASE Insights on Generative AI in Advancement

    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

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Currents - April/May 2026

Graphic Credits: Ivetavaicule / DigitalVision Vectors
Advertisement

 

DIGITAL-ONLY ISSUE—Giving Through, Not Just To: Transforming Philanthropic Messaging

Plus the latest in naming rights, how investing in students today sets the foundation for alumni engagement, rewiring giving through high-impact funds, and more.

Mobius strip passing through two gifts

APRIL 1, 2026

Giving Through, Not Just To

 

3 Tips to Transform Philanthropic Messaging 

In 2022, Augustana College announced Augustana Possible, a promise to meet full financial need for high-achieving students. The initiative, and the philanthropy that fuels it, has reshaped how the Illinois, U.S., college talks with donors about access, affordability, and joy in giving. Here’s what the team there learned.

 

Feature

Graphic of people connecting a large lightbulb to smaller lightbulbs
April 1, 2026

Rewiring Giving

Moving from one-off gifts to high-impact funds

What if advancement teams could build flexible philanthropy engines that could power its mission year-round? Clark College—a community college in Vancouver, Washington, U.S.—has reshaped how its community gives by creating a portfolio of flexible fundraising “buckets”—pooled, mission-aligned impact funds that quickly allocate dollars to the highest-impact needs and ideas. Here’s how it made the shift and what changed.

  • Fundraising
Feature
Students standing around a stack of books with a graduation cap on top
April 1, 2026

Successful Students, Supportive Alumni

How investing in students today sets the foundation for alumni engagement—both now and tomorrow

Student engagement and belonging set the groundwork for strong alumni engagement. That’s more important than ever in these times of stretched budgets and uncertainty in the sector. Today, universities and advancement teams should prioritize the services, programs, and relationships that are win-wins: helping students succeed while also forging alumni partnerships that fuel recruiting, advancement, and impact. Here are seven ways to do that.

  • Engagement
  • Alumni Relations
  • Young alumni
Feature
Man walking through a collection of letter tiles
April 1, 2026

The Latest in Naming Rights

What fundraisers should know about trends (and pitfalls) in naming opportunities today

Naming opportunities—philanthropic asks that result in adding a donor’s name to a building, scholarship, or other item—are more varied (and complex) than ever today. Handling naming opportunities smoothly boils down to developing comprehensive policies and building authentic ties with supporters. And taking your time to do each well, says Terry Burton, President of Dig In Research in Windsor, Ontario, Canada. 

  • Naming
Feature

Advance Work

Kent State students in Rwanda
April 1, 2026

Lessons From Tragedy

Kent State University tells the story of May 4, 1970, and how it has shaped the university today

A documentary podcast explores how a university can grapple with a painful event in the past and apply powerful takeaways today.

  • Multimedia
Advance Work
Students at University of Bristol
April 1, 2026

Transforming Lives

The University of Bristol connects students with alumni volunteers at their destinations

To support international students and students studying abroad the University of Bristol launched two programmes powered by alumni volunteers. Here’s how the initiatives have boosted students’ sense of belonging.

  • Engagement
  • International alumni
  • Alumni volunteers
Advance Work

Departments

Sue Cunningham
April 1, 2026

President's Perspective: Finding a Common Purpose in Our Discourse

On the vitality of education and the collective value our institutions create

When voices seek to undermine trust in education, our communication must refocus the impact that institutions have on society, writes Sue Cunningham. Let’s weave each of your unique stories into one cohesive narrative about the transformational power of learning, service, and research that education provides.

Department
Three generations of a family at Tiger Legacy Three Generations Event
April 1, 2026

Voices: Engaging Across Generations

Alumni relations teams create Circle of Excellence Award winning events to attract all ages

This is how three alumni relations teams around the globe planned events to connect with families.

  • Alumni Relations
  • Engagement
Department
Ana Cecilia Puron Brown
April 1, 2026

Meet Our Expert: Ana Cecilia Puron Brown

Building bridges and inspiring lasting change

“Our region stands out for the richness of our culture, the creativity and resilience of our people, and the deep connections we are able to build with one another,” writes Ana Cecilia Puron Brown, CASE’s Director of Educational Programs and Marketing for Latin America. Here, she shares her CASE journey and how working with members is a “deeply enriching” experience for her.  

  • Leadership
Department
Like No Other: The Campaign for UNCW
April 1, 2026

InCASE: Campaign Events

Best practices for planning

Campaign events—from launches to closings and everything in between—can help a campus community coalesce around a campaign’s goals and themes. Here are key tips for planning these major special events.

  • Campaigns
  • Event Planning
Department
Attendees at the CASE 2026 Middle East Advancement Symposium
April 1, 2026

InCASE: Advancing Education in the Middle East

CASE’s Middle East Advancement Symposium explores the future of philanthropy in the region

CASE convened 40 senior advancement and academic leaders in Abu Dhabi for the 2026 Middle East Advancement Symposium. The symposium reflects CASE’s continued commitment to supporting institutions in a region where philanthropic ecosystems are developing rapidly, and institutional ambition is growing in scale and sophistication.

Department

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