Ask your readers what they want to see—and when circumstances change, go with the flow
What do readers want from a university’s newsletter? Tecnológico de Monterrey asked its readers, and built its Tec Review newsletter to be customized, audience-focused, and innovative. Ana Bertha Torres Moya gives an inside look at the process, which won a CASE Platinum Award for Best Practices in Digital Communications.
A great photo can stand on its own to tell a story and elicit emotions or it can enhance and complement written words to advance a narrative. This year’s CASE Circle of Excellence and Platinum Awards honorees in photography do just that.