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January 1, 2025

January - February 2025 Issue of Currents

SKY'S THE LIMIT: Dynamic marketing and communications can help institutions today reach for the stars and achieve crucial outcomes. In this issue, meet some of the 2024 Circle of Excellence winners in the field—and explore CASE’s new framework to measure the impact of this vital, increasingly sophisticated work in advancement.

Read the latest issue

CASE Insights Framework for Brand and Reputation Metrics in Education

Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent measurement and evaluation practices in marketing and communications.

Paving the way toward a standardized approach to measurement and evaluation, the framework seeks to serve as a cornerstone for the future of effective marketing and communications in education.

Learn more here

International schools and their advancement offices are often thousands of miles apart, but CASE makes the world a smaller place building connections, collegiality and creative collisions across the globe. Being part of the CASE community is simply a 'must have' for any advancement professional!

Emma Silva, Chief Advancement Officer, Jakarta Intercultural School

CASE provides a wealth of resources to understand best practices, and it sets the standard for what and how we should operate in the advancement world. It supports me in how to do the best for my own institution.

Ron Song, Senior Director of Prospect & Campaign Analytics, University of California, Irvine

CASE gives us the ability as an institution to start to network and profile some of the great things we are doing. Those opportunities to put our own institution out there has also even helped us in recruiting.

Stefanie Hardacre, Manager of Campaign Strategy & Analysis, Monash University, Melbourne, Australia

I think CASE gives members opportunities to learn and meet new people and peers in this career that are doing similar things. You can learn from each other, and then take that knowledge back to be successful.

George Robinson, Senior Director of Major and Planned Gifts, Delaware Technical Community College

CASE connects me to some of the smartest people in the industry and makes sure I’m not thinking about what’s just working now, but what will be working next, and in future generations.

Liz Gross, Founder and CEO, Campus Sonar

CASE inspired and supported me in developing, establishing and expanding an alumni relations programme at the European Molecular Biology Laboratory which has grown threefold in the last decade. The programme plays an increasingly significant role in EMBL’s mission to support life sciences in Europe and beyond. Together with CASE, we are now preparing to translate this success in offering an Advancement Summit for Life Sciences institutes worldwide. Thank you CASE!

Mehrnoosh Rayner, Head of Alumni Relations, European Molecular Biology Laboratory