SERIES: Subject Guides
Before you search elsewhere, take advantage of the research the CASE Library has already done for you. Formerly known as Good Questions, Subject Guides contain links to CASE publications, survey results, books and also to external articles, websites, statistics, and other material to provide a comprehensive reading list on each topic.
New Collections:
Role of Presidents and Heads of School in Fundraising
The CASE Library has created this resource collection on how presidents and heads of school can develop their fundraising skills and collaborate with advancement staff.
New U.S. Congress and Presidential Administration
The CASE Library has curated this selection of CASE content, news coverage, and commentary on how the incoming Trump Administration and new Congress might affect the K-12, higher education, and nonprofit sectors.
Donor-Advised Funds (DAFs)
The CASE Library has created this collection to to explain the growing importance of DAFs and how institutions can make the most of their new prominence.
Artificial Intelligence
The CASE Library has created this collection to share resources on AI trends and the use of AI in advancement.
Advancement Services
Advancement services programs at educational institutions address the operational aspects of advancement such as computer systems, gift regulations and compliance, maintaining policies and procedures and reporting and data integrity.
Alumni Relations
Alumni relations programs at educational institutions build and strengthen relations with students, former students, faculty, friends and others.
Communications & Marketing
Communications and marketing programs at educational institutions engage constituents in two-way conversation and promote the institution using a variety of strategies and tools.
Fundraising
Fundraising programs at educational institutions secure private support in the form of annual gifts, major gifts, planned gifts and corporate and foundation gifts, often through strategically developed fundraising campaigns.
Organization & Management
Organization and management at educational institutions requires resources that cover issues faced by advancement professionals and institutional leaders, such as working with boards, leadership transitions, strategic planning, and talent management.
Special Events
Special events can include annual events, one-time events, or events planned specifically for a certain audience. With proper research, planning, communications and implementation, they can be some of the most effective components of a comprehensive institutional advancement plan.
