Q: Does CASE have any resources about online day of giving campaigns in higher education?

A: The CASE Library has developed a resource collection to help members understand day of giving campaigns.

Day of giving campaigns, sometimes called fundraising blitzes or money bombs, are fundraising campaigns conducted within a short time frame—generally between 12 to 48 hours. A day of giving can be a standalone event on a date important to the institution or held in connection with a larger event, such as #GivingTuesday or a regional Give to the Max Day.