Q: We are looking to refresh our branding. As we begin, do you have any best practices and samples showing us how to integrate our marketing, messaging and visual identity efforts?

A: The CASE Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines. In light of these questions, the Library has developed this collection of branding resources and sample materials for all CASE members.