Q: Do you have information that can help us develop metrics for our gift officers?

A: The CASE Library frequently receives questions from members who want to know how to set realistic goals for fundraisers and develop metrics to evaluate performance. While most members understand there is no one-size-fits-all formula, they seek best practices to optimize performance and build relationships with donors and prospective donors within the context of their institution's unique circumstances. In addition, they ask about ways to calculate the return on investment for individual fundraisers. In light of these frequently-requested topics, the Library has developed this collection of articles, white papers and other resources about gift officer metrics and return on investment.