Adrian Beney is a Partner at More Partnership and has been a fundraiser for more than 35 years. He established the Development and Alumni Office at the University of Durham, including programmes in Alumni Relations, Major Gifts, Regular Giving and more.  When he left in 2005 Durham had one of the highest alumni participation rates in the UK, the result of innovative fundraising practice and integrated communications across fundraising and alumni relations activity.

With Rosie Dale he leads More’s award winning Regular Giving Insight and Benchmarking project which has analysed mass giving programmes and patterns over twenty years in around 60 universities and colleges in the UK, Ireland, Australia and the United States.  The project now goes beyond data analysis and insight, providing segmentation advice, suggested KPIs and tags for each donor.

Adrian’s recent clients include Imperial College, the University of Leeds, Trinity College Dublin, Balliol College, Oxford and the National Trust for Scotland where the creation and implementation of Supporter Journeys to improve both income and return on investment are a priority. He has worked recently on GDPR related matters at Blue Cross and on strategy development with the Cathedral Music Trust.

He was the first European recipient of a CASE Crystal Apple, a member of its Philanthropy Commission, and a faculty member for the Spring Institute in Educational Fundraising. He received CASE Europe’s Distinguished Service Award in 2015.   He was “trustee” of Durham Cathedral and is now a Canon of Tamale Cathedral in northern Ghana.  He is a trustee of the Parish Giving Scheme, a payment services charity enabling over £60 million of giving by direct debit to thousands of Church of England parishes last year.