Amanda is a strategy director at The Lab Insight and Strategy, a qualitative research and insights consultancy with offices in Melbourne, Sydney and Brisbane. Amanda leads the Brisbane office and is a highly skilled brand strategist and researcher with over 14 years' experience working across categories including education, financial services, government, media and FMCG. 

In addition to brand strategy, customer profiling, customer experience design and innovation, The Lab are renowned for thought leadership on Australian culture and key social groups like Millennials. Amanda leads The Lab's annual culture study called ‘The Australia Project' - an exploration on what people seek and how brands can effectively respond to changes in society.