Amber is Head of Research at Bluefrog Fundraising. She’s worked in insight for over 20 years, beginning corporate side in advertising development and NPD. In 2004 she joined Bluefrog where she conducts donor insight research for the development of fundraising programmes. Amber headed up Bluefrog’s seminal studies on Middle Donors, Lapsers and In Memoriam giving. Since March this year she’s run Bluefrog’s ongoing study into donor needs during the pandemic. She has personally interviewed thousands of charity supporters.