Anna Wall
Imperial College London
Bio
Anna has worked in both the charity sector and higher education fundraising for more than 17 years and currently oversees Imperial College London’s regular giving and legacy giving programmes. Anna has successfully built and grown legacy programmes in a number of organisations and more recently, has developed expertise in regular giving and mid-value fundraising at Imperial.
Her specialisms are multi-channel donor acquisition, upgrade and stewardship to the few and to the many, across all levels of giving. She also has broad experience in face to face fundraising, direct mail and telephone fundraising, supporter journey, database management, events and long-term strategic planning for fundraising programmes. Anna is also accustomed to working with colleagues across all areas of Advancement including fundraising and alumni relations to maximise opportunities for collaboration and a donor centric approach to fundraising.