Judges loved Concordia University's Fresh Take on Consent campaign. They took a very difficult topic—sexual violence prevention—and handled it in a very creative and quirky way that connected with students. The campaign was very well-executed and designed using animation and fruit to get the attention of the target audience—which it did. Judges particularly liked the involvement of students in creating the campaign and felt that it could easily be expanded beyond campus into a broader public awareness campaign.
Finalists
Arizona State University, District VII - Launch of Campaign ASU 2020
Clemson University, District III - Clemson World magazine: An integrated approach to storytelling
Gettysburg College, District II - Journey mapping the prospective student experience
HKU School of Professional and Continuing Education, Asia Pacific - Create your SPACE marketing campaign
Kansas State University, District VI - K-State Today e-newsletter
Loughborough University, Case Europe - #Excellence100 Recruitment Campaign
Michigan State University, District V - Your Tomorrow
Mississippi State University, District III - Mississippi State University: Communications & Marketing
Portland State University, District VIII - Four Years Free
University of Louisiana at Lafayette, District IV - University of Louisiana at Lafayette 2017 Holiday Gift Guide Campaign
University of Michigan, District V - Freedom of Speech Campaign
University of Texas System, District IV - Cultivating and Learning Safe Environments
