Mejores prácticas en Comunicación y Mercadotecnia
Ganador: Universidad del Norte
Programa: Feria POP - Programa de Orientación Profesional
Every year during the recruitment period, universities seek to attract new students who are not only eager to enroll but also aligned to the school’s values and educational style. At the same time, potential students and their families are trying to understand the available options for one of the most important choices of their lives - their university.
Now in its 20th year, Universidad del Norte’s POP Festival has provided students with a unique and relevant way to experience this universities unique benefits and interact with professors, current students and alumni. Each year this event attracts over 5,000 candidates and involves each of the universities 38 majors
The success of this event is attributable not only to its meticulous 6-month planning cycle, but also to its cutting edge and data-driven approach to segmented communication and follow up. With a 27% conversion rate and a high-profile branding and reputational impact, Universidad del Norte’s POP Festival is definitely a winner.