The Great State Road Trip is a social media-first, real-time campaign highlighting Michigan State University’s impact across the state of Michigan—in areas ranging from agriculture, water resource conservation, energy storage and health to media arts, biomedical engineering and rare isotope research.
From the Judges
Fun, engaging, accessible, relevant, and mission-driven campaign to highlight the valuable contributions of MSU as an organization and as a base of alumni-citizens. The campaign communicated a sense of play, like a summer holiday trip, and emphasized local action and community to reach maximum audiences. Topics ranged as well, making this exciting and interesting. Impressive reach throughout the state, and effective use of social media.
