This entry outlines an innovative, new fundraising campaign to support San Diego State University students affected by a cancer diagnosis. It is a description of how a personal diagnosis of cancer for one individual became the most successful philanthropic campaign of SDSU's Annual Day of Giving.
From the Judges
Love the compassion in this entry and the opportunity to combine strategic alumni support with current students in the most meaningful way. Great results in a short period time. Nice to see them rally around the staff member.
