"Philanthropy in Brazil and educational philanthropy, specifically, is still maturing. Unlike the United States, Brazil does not provide donors with a tax incentive for most forms of giving. When donors do give, they are most often contribute to organizations that address the nation’s myriad social problems. At Graded, we have made a significant effort over the past few years to educate our stakeholders about giving options. Using print and electronic media, we have attempted to explain the differences between an annual fund, a capital campaign, and an endowment. Confusion, however, still abounded. It was not until we created the video, “Have You Ever Wondered?” that community members finally “got” it. This explanatory video, starring Graded Lower and Middle School Students, outlines the distinction between the Graded Annual Fund, a yearly initiative to support immediate school needs, and the Centennial Campaign, a multi-year project to fund three long-term strategic priorities -- the Graded Campus Project, the Graded Scholar Program, and the Excellence in Teaching Initiative."
Have You Ever Wondered? Graded - The American School of São Paulo
