Among Uninorte’s strategic areas, the academic excellence and leadership fields require the recruitment of new students with high academic levels and a strong sense of leadership. In order to approach these high quality students, the University plans important activities with local and regional high schools with the purpose of sharing information about the undergraduate programs the institution offers and the advantages of choosing Uninorte as their university. The POP Fair - Professional Orientation Program is an important strategy that allows a direct contact between prospective students, academics and staff working to achieve the enrollment and tuition goals of the university. This program attracts excelling students and accompanies them in the decision-making process of choosing a professional degree, which is a relevant factor to ensure students permanence in the institution. These activities provide them with tools to support their selection process by offering valuable information and guidance concerning all aspects related to the university life. The POP fair aims to provide prospective students with a taste of university life through academic, sports and cultural activities that will motivate them to choose Uninorte as the university to pursue their undergraduate degree.
