The American School Foundation looks to connect with alumni in a meaningful way; with 130 years of existence more than 17, 000 students have walked through our school’s hallways. The Alumni Office understood that it is fundamental for private independent schools to keep interactions with alumni not only for fundraising purposes but also to reinforce the values of our school in our community and our students. But how could we achieve this if we only had 300 alumni data? Our Office has many initiatives to engage alumni from different generations: from the ASF Alumni Association, to sport competitions, to career day, and even an art exhibit. However, with only 300 data we were falling into a loop where we had the same volunteers, few donors, and the Alumni Association only represented the younger generations. The Alumni office then needed to tackle the challenge of re connecting with our 12,000 alumni from different generations. First, we needed to recuperate older data since the Advancement Office was founded by collaborating with many areas of the school (we have 2500 students K-12) including the Communications, Student Records, and Technology offices. Then we had to make sure the data was loaded in a safe platform that could sustain updates in a safe manner within our budget. To end with a communications and volunteer campaign to update information that would abide by the new Mexican Privacy Laws. We now have 6,000 data updated and on record in a year and a half.
