This entry is a content marketing campaign aimed at reaching engineering, computer science, and technology thought leaders and academic peers of the Erik Jonsson School of Engineering and Computer Science. The advertising in this campaign is distributed through four American Society for Engineering Education platforms: A) First Bell, an electronic newsletter distributed daily to more than 36,000 readers; B) PRISM, the flagship magazine mailed to all 10,000 ASEE members and reaches faculty and administrators in all disciplines of engineering at every college in the United States; C) ASEE.org, the top-ranked website on Google, Bing, and Yahoo! when searching the keywords “engineering education”; and D) Connections, a subscription-based monthly e-newsletter sent to 20,000 engineering educators.
The campaign includes nearly 30 ads on the platforms annually: digital ads on First Bell, ASEE.org, and Connections that link a specific webpage for the targeted content; and print ads in Prism magazine that have a corresponding interactive version for the digital copy of the magazine. The ads used in the campaign all link to our Pulsar website, which was built specifically to house content for this campaign.
