Marketing: Marketing on a Shoestring
Designed for offices with limited staff, resources and/or time. Entries should demonstrate resourcefulness and creativity executing a marketing initiative that had noteworthy, measurable outcomes. The marketing initiative can be for an event, an activity such as student recruiting, or any initiative that required a call to action. Judges will look for strategic, effective solutions that required minimal expense, staffing and/or time.
All entry materials for this category will be submitted online; no items are to be mailed.
Required: Attach up to five examples and/or provide up to five hyperlinks.
Judging Criteria:
- Strategy and methodology
- Ability to serve as a model for other institutions
- Innovation and creativity
- Effective use of limited resources (including budget, staff and time)
- Impact and results