Videos: Promotional (Short)
Entries should be a single video that is under three minutes long, created to promote any aspect of the institution other than fundraising, student recruitment/services or news/research. The videos also can be to position the institution or any aspect of it in some way. Videos may have been produced for a special event, as well as for the web or online distribution, but not used as paid advertisements. Shortform content such as TikTok videos, Instagram Reels, or YouTube Shorts are encouraged for this category.
For example:
Profiles of successful alumni
Feature on a new building or academic offering
Public service announcements
Do not enter:
Videos that are more than three minutes long.
Multiple videos or video compilations.
News/research videos. Enter those in Videos: News and Research.
Broadcast commercials. Enter those in Videos: Commercials.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Technical Execution
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related categories
Communications: Storytelling
Marketing Initiatives (Less Than 10 Staff) ) / (10-25 Staff) / (More Than 25 Staff)
Videos: Promotional (Long)
Videos on a Shoestring (Promotional)