Fundraising: Flash/Giving Day Campaigns
Entries should be an initiative that, while potentially planned over many months, takes place over a period of 24-48 hours, such as a “giving day.” Emphasis should be on overall strategy, messaging, execution, and results. Videos, publications and other creative materials may be included, but will be considered secondary to overall strategy.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Creativity and innovation
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity