Beth Crutcher serves as Director of Advancement at The American School in London. She began at ASL July 2016 after having spent the past 18 years on the US east coast working in leadership positions with Princeton University, Princeton HealthCare System and Stuart Country Day School of the Sacred Heart. Past positions also include running a community arts agency and fundraising for the Henry Ford Estate, University of Michigan. From overseeing the development of new non-profits to raising record breaking gifts helping fund a new hospital, Beth credits continued education as the key to a productive career. She obtained her Master’s Degree from University of Pennsylvania in Organizational Dynamics as a mid-career professional and new mother, writing her thesis on the use of positive organizational psychology in fundraising. Beth has spoken at many professional conferences on themes of affinity giving, stewardship and campaign strategies.