Fasten your seatbelts, communicators. It's going to be another bumpy year (or five or 10). Student activism, campus protests, racist incidents, sexual assault, student misconduct, free speech, academic freedom, and data breaches are just a few of the issues that have made the past few years on college campuses challenging and sometimes exhausting. Add heightened tensions fueled by political polarization, stir in a campus population dominated by students accustomed to sharing their thoughts and experiences on social media, and it becomes clear why issues management is an increasingly critical role at higher education institutions.