Brenda has been privileged to lead alumni engagement at UWA since 2013 when the University launched its first major fundraising campaign and her position was created. Last year the campaign closed successfully, surpassing a $400 million target. In that time, a team was built, a culture changed and the value of graduate engagement was proven.

She believes the future relies on human connection: our ability to recognise what needs to be done and then come together to make it happen. In her work, she sees the power of community every day and it is her absolute passion to bring people together in meaningful ways

Brenda draws on a broad-based background and experience ranging from alumni relations to entrepreneurship, marketing, business consulting, communications and community relations.