I have a candidate of philosophy degree from Norwegian University of Science and Technology(NTNU) in film studies from 2003. Media studies, cultural studies, and literature are also parts of my degree. I have worked in student recruitment since 2009. Before that, I worked at the Department of Art and Media Studies at NTNU and as a journalist. The main goal for student recruitment at NTNU is to recruit students that are highly motivated and want to create knowledge for a better world, as the "Challenge-campaign" visualised. The competition is tough, especially from foreign universities, but also nationally. We are highly focused on our target groups and the needs and expectations that they have. Potential students need to make good choices for themselves so that they will prosper and be prepared for the work that awaits them at NTNU.