With over 30 years of experience in the higher education industry and non-profit fundraising, I am an advancement services expert who leads product strategy for UC Innovation, a CRM Solutions & Services company. I leverage my knowledge of systems, databases, and business processes to develop and deliver innovative and comprehensive solutions for higher education organizations on the Salesforce platform.

As the Vice President of Product Evangelism, I am intimately involved in the product vision, roadmap, and execution of UC Innovation's flagship product, ascend, the most advanced advancement solution available on the Salesforce AppExchange. I am also involved in the product engagement and community building initiatives for our clients, partners, and prospects. I am passionate about helping higher education institutions achieve their fundraising and engagement goals through effective and efficient use of technology and data. I am also a skilled presenter and organizer of conferences, workshops, and webinars on topics related to advancement services, CRM best practices, and Salesforce trends. In 2016, I received the Crystal Apple Award for Teaching Excellence from the Council for Advancement and Support of Education (CASE). I have also contributed a chapter on advancement data analytics for a book published by Rowman and Littlefield in 2019.