CASE-NAIS 2020 Elective Session Day 2
Day 2, Monday, January 13
4:00–5:15 PM
Plan, Publish, Promote: Engaging Audiences with Stimulating Videos
You dedicate months to creating a content marketing strategy and production schedule. Once your digital efforts are posted, your anticipation builds: How many people will watch the video? Will they like it? Does the audience find it of value and relatable? Eliminate the guessing and learn the successful methods being used at Calvert Hall College High School. With an average monthly engagement of 29,147 on Facebook and 8,500 monthly video views on Instagram, the Calvert Hall team share best practices to initiate efficient content marketing brainstorming sessions.
Danielle Hladky, Director, Communications and Marketing, Calvert Hall College High School