Chelsey Holts is the Director of Content Strategy at the University of North Carolina at Chapel Hill, overseeing the development and implementation of campus-wide communications content in support of the University’s brand strategy and key messages. In her role, she advises leadership on strategy and reputation and works with a team to identify, produce and amplify impactful content for Carolina’s various audiences on its website, social media channels and email newsletter. She consults with colleagues across campus on strategy and crisis management and leads collaborative initiatives with departments and schools. 

Previously, Chelsey served as the Director of Social Media for Carolina. Her experience in social media and digital marketing spans various industries, including automotive, entertainment, agricultural and higher education. Chelsey is a graduate of the UNC Hussman School of Journalism and Media and has published several articles in the Journal of Education Advancement & Marketing.