Christina Chin is the Social & Digital Content Strategist for the Associate Vice President (AVP), Student Communications team at UBC Okanagan. In her current role, Christina leads the strategy behind all social media accounts under the AVP, Students portfolio, content planning and development for the Student Life social media channels, and a team of Student Content Creators. She also collaborates with communicators across campus, acts as the lead editor for the student website, and is an editor for the UBCO Life bi-weekly newsletter. Christina strives to build community on campus through social media and ensure that students can use the information they receive online to customize their university experience. To achieve this vision, she developed a portfolio-wide social media strategy to ensure that all student communications are strategically aligned, timely, and accessible for students.

In her free time, Christina enjoys swimming, hiking, snowboarding, and traveling to new places.