The Art of Authenticity: Crafting Insight Videos for Genuine Connections
Session Description: Community-generated video content has become a vital tool for building authentic connections with audiences. In today's noisy online space, however, authenticity is overused and harder to craft. Yet, it's crucial for trust and credibility for organisations. To address the challenges of producing highly engaging and authentic content, this session introduces a framework that provides a practical guide for creating bite-size "insight videos" that capture the authentic voice of the community. We will also explore the nuances of authenticity and what factors can either enhance or undermine it. This session will cover use cases from universities, associations, and NGOs. More importantly, we will discuss how it can be implemented in schools.