Campaign Case Study: Monash's renewed campaign ‘Change it. For Future Generations’.
In 2018, Monash University, Australia's largest university, launched its first ever fundraising campaign, "Change it. For Good." aligned to the University's brand platform of #Changeit. The campaign set out to achieve three goals, raise $500M, 50000 donors, and doubling bequest commitments.
Reaching these targets a year ahead of schedule, the decision was made to renew the philanthropic campaign, aligning with the University’s new strategic plan Impact 2030, raising $1B. In July 2022 Monash launched ‘Change it. For Future Generations’, sharpening our focus on the future beneficiaries of our work, and leveraging Monash's brand campaign which asked the question ‘Is this the endangered generation?’
Join Bruce and Gillian to hear more about Monash's campaign journey, where we will discuss the importance of clear campaign messaging, increased collaboration with alumni engagement and university marketing, engaging senior leadership and volunteers, and our key learnings from renewing Monash's philanthropic campaign.