Crisis Management: Alumni Communications in Challenging Times
4:30 PM - 5:30 PM AEST
Speaker(s): Mark Bentley, Director, Alumni Relations and Development, University of Auckland, Rob Blandford, Associate Director, Alumni Relations, University of Tasmania, Anthea Cuddihy, Deputy Director Advancement and Alumni Relations, CQUniversity Australia, Nuzhat Kamran, Director, Advancement, Lahore University of Management Sciences
Session Description:Universities are places of constant change. Whether it’s changes to our research and its impact on society, our branding, our structures, our policies, or our staff, change is the only constant in our sector.
As alumni professionals, we have to be comfortable with change as it relates to our communities. How we react to and communicate change – the planned and the unplanned – can have enormous positive or negative implications for the reputation of our institutions.
Hear from three practitioners from across the region as they provide real life examples of change that went well, and some that didn’t – and what we can learn from both.