From helping to embed a culture of philanthropy through to playing an active part in campaigns, alumni engagement and principal gift fundraising, the buy-in of the senior leadership of an institution is a vital ingredient if you are to build a strong and successful Advancement program. But with so many other calls on their time and attention, where do you start? With almost five decades of experience leading University Advancement teams between them, Nick and Siôn will share their perspectives, war stories and practical lessons learned on how best to engage with your senior academic (and non-academic) leadership, increase their understanding and, crucially, gain their support for your endeavours.