Global Brand Building
11:35 AM - 12:35 PM AEST
Speaker(s): Daisy P Chan, Director of Public Affairs, The Hong Kong University of Science and Technology
Session Description:Building strong, recognizable, and relevant brands has never been more important and challenging for universities as they need to expand their reach worldwide to connect with their key stakeholders and enhance their international presence. In this session, experiences will be shared on how The Hong Kong University of Science and Technology (HKUST) effectively build and manage its global visibility in today's dynamic and ever-changing marketplace.