Leveraging Adversity to Create Engagement Success: HSUHK FunD (Virtual) Run 2022
11:15 AM - 12:15 PM AEST
Speaker(s): Tom Fong, Vice-President (Organisational Development), The Hang Seng University of Hong Kong, Betty To
Session Description:
Amidst the COVID-19 outbreak in Hong Kong in 2020-2022, numerous organisational engagement activities were suspended because of the pandemic itself and highly stringent social distancing measures. To turn adversity into opportunity, The Hang Seng University of Hong Kong (“HSUHK”) moved its social engagement cum fundraising running event almost entirely online which enabled a broader spectrum of supporters to participate and contribute. Aside from staff, students, alumni and donors, the flexible format allowed prospective high school students, businesses with CSR missions, underprivileged NGO users, overseas supporters, etc., to partake in HSUHK's call for educational support.