Session Description:Delivering the best experience for alumni and donors, raising financial revenue, and retaining talent requires adequate resourcing of Advancement teams. In this session, we will explore how the case for investing in Advancement can be articulated, justified, and defended to leadership. In an increasingly resource-constrained economy, the University of Sydney has defied the odds by achieving record fundraising results during the COVID-19 pandemic, and a sustained growth in resourcing over the past five years. This session will delve into how Advancement was, and continues to be championed as a core part of the University of Sydney’s business, lessons learned through the process, and how global benchmarks can be leveraged as a predictor of what is possible.