Personalisation and Co-Design in Alumni, Donor, and Community Engagement
Most of us agree that alumni and other community champions possess knowledge and perspectives ranging from insightful to world class. But, how often do we "do for" rather than "design with" our valued stakeholders? Expediency, fear, tradition can all be used to rationalise current practices. There are other methods.
Design thinking and co-design are now well-established practices in many environments, however, they have been more slowly adopted in advancement and alumni engagement. This session will explore working with alumni and other supporters at the front end -- creating programs and engagement opportunities in concert with those who know best -- the intended audience. It will share real-life examples, examine guiding principles, explore our concerns, and invite dialogue on what we can do better. Whether you run a team, a project, or a program, this session will be of value to you.