Showing Donors the Love: Why Donor Relations is Everyone’s Responsibility!
What happens at your institution after a donor gives? How do you thank your donors, acknowledge their support and provide regular updates on how their giving makes a difference?
Donor Relations plays a key role in future-proofing your fundraising program and growing a sustainable culture of philanthropy for your institution. It is also everybody's responsibility! Well executed Donor Relations retains your current donors, keeps them engaged and attracts new donors. This does not need to be complicated, expensive or difficult but does need to take into account the scale of support.
Focusing on Appeal donors and the pathway to major gifts, this presentation will provide simple and easy to implement strategies applicable to any and every Advancement professional.
At the end of this session, the audience should be able to
1. Understand Donor Relations and Stewardship and why it is critical for short and long-term fundraising success
2. How to meaningfully engage with donors of all levels
3. How to grow Donor Relations and Stewardship in partnership with your fundraising program